Emma Hayes: Ladies’s Tremendous League will probably be elevated by Sky Sports activities partnership, says Chelsea boss

Chelsea supervisor Emma Hayes says the Ladies’s Tremendous League’s new broadcast take care of Sky Sports activities will present “the elevation that the ladies’s recreation wants”.

Sky Sports activities has introduced a three-year take care of the FA to turn out to be the first broadcaster of the WSL from September 2021.

The deal will see Sky Sports activities present no less than 35 video games solely dwell per season and additional strengthens the broadcaster’s dedication to girls’s sport.

Hayes, whose Chelsea aspect are high of the present WSL standings, says the deal is a watershed second within the girls’s recreation and the “excellent marriage” between the league and a broadcasting associate dedicated to championing girls’s sport will elevate the division to a brand new degree.


Sky Sports activities has introduced a three-year take care of the FA to turn out to be the first broadcaster of the Barclays Ladies’s Tremendous League from September 2021

“This can be a day that everybody has been trying ahead to, the announcement of a extremely robust broadcast associate that can assist give us the viewership and publicity that the ladies’s recreation has earned,” she instructed Sky Sports activities Information.

“There isn’t any higher platform than to be with Sky. Sky will carry the elevation that the ladies’s recreation wants. It is a associate that’s taking girls’s sport very critically and soccer tops that agenda. I hope we will carry new viewers to them with the standard we produce. It is an ideal marriage.

“I believe the sport has come far since 2012, each as a product on the pitch and the numbers that we’re drawing to our video games, by attendance and TV figures.

“The rise has been exponential and one which we will proceed to see the upward pattern. Persons are getting used to girls’s soccer on their screens, so so long as the standard of the product is excessive, we’ll draw followers to the game.”

AP: Emma Hayes
Hayes’ Chelsea aspect are the present holders of the Ladies’s Tremendous League title

Hayes additionally says the thrill of the announcement has filtered into the Chelsea dressing room, with gamers excited concerning the dimension of the platform they are going to quickly take pleasure in and the extent of publicity they are going to obtain when featured on Sky’s soccer protection.

“The gamers are speaking about how essential it’s for us to be on the proper platform for that publicity,” she revealed.

“We’re all acquainted with Sky and its popularity for soccer protection. We anticipate nothing however one of the best from you guys and look ahead to seeing ourselves in your screens frequently.”

‘We would like the highlight and the scrutiny’

Manchester Metropolis and Lionesses captain Steph Houghton says the WSL gamers are determined to expertise the identical highlight, scrutiny and evaluation that comes with marquee Premier League fixtures on Sky Sports activities.

She stated: “I am an enormous soccer fan and away from the pitch I watch Tremendous Sundays and Monday Evening Soccer and clearly I’ve carried out some punditry with yourselves.

Manchester City captain Steph Houghton (PA)


Manchester Metropolis captain Steph Houghton says WSL gamers need extra ‘highlight’ and ‘scrutiny’

“I understand how a lot Sky make investments closely into the ladies’s recreation now and the way a lot they need to push it ahead.

“All people relates the largest video games with being dwell on Sky Sports activities and I believe it is going to be the identical for the ladies’s recreation. A broadcast associate like Sky to return in and make investments, it is going to elevate the profile of the sport, the gamers.”

When requested if she is prepared for a rise in stress and a spotlight, Houghton replied: “That is what we would like, we need to be below that highlight and have the scrutiny. Group performances are a very powerful however particular person performances may also be highlighted, whether or not that’s good or dangerous.

“I watch Sky Sports activities Information often and see the evaluation of video games frequently, that is the extent we would like. We need to be spoken about simply because we’re footballers.”

Lucy Staniforth


Manchester United midfielder Lucy Staniforth says she’s excited to see the ‘high-level evaluation’ the WSL

Manchester United’s Lucy Staniforth concurs, including that she needs to see high-level evaluation on the tactical and technical elements of the sport.

“I need to see these folks within the studio critiquing our video games and possibly that is part of girls’s soccer that’s lacking in the meanwhile is that high-level evaluation and particular programmes which are aimed toward tactical and technical parts of video games.

“Each soccer fan loves Monday Evening Soccer and Tremendous Sunday so if we will have a feminine model then that may be implausible.”

Weir: WSL will attain a brand new era

Manchester Metropolis and Scotland’s Caroline Weir says each WSL purpose, second of ability or in-depth evaluation section will be capable to attain much more folks because of the rolling protection of Sky Sports activities Information and Sky Sports activities’ highly-engaged social media platforms.

“It’s going to spotlight all of the positives that we see within the girls’s recreation that in all probability do not attain sufficient folks. Clearly, they’re reaching much more folks however with Sky, it will give that additional enhance and produce it up a notch.

Manchester City forward Caroline Weir celebrates (PA)


Manchester Metropolis ahead Caroline Weir says Sky Sports activities will assist ‘spotlight all of the positives’ of the ladies’s recreation

“It’s hopefully going to showcase all of the positives within the girls’s recreation. Objectives and so on… It’s all about publicity, rising the sport and pushing it ahead onto these subsequent ranges.

“In fact, we need to present the positives, however we additionally need to be critiqued. We would like folks to have an opinion on the sport whether or not that’s optimistic or possibly constructive. However as a participant that’s what you need. As an individual watching the soccer, I actually benefit from the evaluation at half-time and the pundits discussing completely different factors.

“I believe it will be a extremely fascinating dimension so as to add to the ladies’s recreation, one thing we’ve got not likely seen earlier than. It is just going to assist the ladies’s recreation develop and go up one other degree.”

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